Glowcap
The Challenge
Glowcap needed more than a logo — they needed a brand system that worked across touchpoints. Their early visuals felt too clinical, lacking warmth and shelf appeal.
No clear visual hierarchy on packaging
Generic branding that didn’t stand out
Lack of emotional connection through design
Poor scalability across web and print
The Solution
We introduced a soft, earthy color palette, paired with a custom wordmark and playful iconography. Packaging was restructured for clarity and premium feel. The site experience mirrored the in-store delight.
