Decades of experience in designing, developing and manufacturing hydrogel-based medical devices for leading MedTech companies has taught us a lot.

Above all, we've noted that commercially successful products are developed right first time.

This sounds obvious. Yet time and again we've seen compromises - made in materials selection, product design, IP development, manufacturing processes and product claims development - that impact long-term value for all. Products, taking years and costing hundreds of thousands to launch, can disappoint through poor design or excessive costs.

In today's regulatory environment these compromises rarely get unwound post-launch.

Our goal at Gelativity is to work with a select group of business on a small number of projects that are unique, protected and have a compelling chance to become breakthrough products in their category.

We'll do that by applying a rigorous approach to project selection and product development.